You’ve probably heard it a million times over by now, but the pandemic has significantly changed how we view social interactions. It left a few generations baffled by the situation. We thought we had everything under control, that life couldn’t get better, and then reality kicked us in the teeth.
So, how will we adapt from here on out? As more and more governments around the world are preparing to lessen restrictions, many event organizers and event-goers are left wondering how they’ll be approaching their favorite pastime.
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Are You Sure the Event Will Take Place?
If in 2019 attending an event seemed like a binary option, 2020 and beyond has taught us that there are far more shades of grey between the black and white we are so regularly used to noticing.
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Now it’s no longer about you making it to the destination. It’s also about natural disasters, government lockdowns, and much more. It’s harsh for an event-goer, but it’s downright depressing for an organizer.
Now, more than ever, having event insurance is the key to playing it safe. If something like this seemed somewhat optional in the past (depending on your jurisdiction), now it’s as important as it gets. We recommend using a service like https://www.eventsured.com/ or any other similar event insurance provider that has the legal ability to act in your area of practice.
Online or Offline? There’s an In-Between!
Have you heard of hybrid events? Just like hybrid cars, they’re a combination of the best of both worlds. You get to be there physically, if you want, and can participate like that, or you can choose to view the event online. And don’t worry, with new improvements and innovations in virtual reality, you won’t be missing much out on interaction.
So, yes, you can have your cake and eat it too, pretty much. With the rise of Facebook’s Meta’s appropriately-named Metaverse, it will also be interesting to see the extent of hybrid events with AR implementation for those who are on-site and VR implementation for those who are at home.
Subscription-Based Services and Apps Are a Thing. Will Events Also Adopt This Business Model?
It might be a little too early to tell, but the signs have been there for a few years. Think about it this way: music festivals last at least two or three days, right? And many people don’t want the full experience because they’re only attending the event for one, two, or just a couple of bands.
That’s why we have day tickets. They have been a thing for quite a few years now, and they also gave the buyer the opportunity to upgrade to an extended or even a full pass for just slightly more than the regular price of a full week’s ticket. And that’s quite convenient seeing how many people who sell their tickets at the last minute tend to charge extra.
So, with that said, there’s a high chance that people in the future can choose a subscription-based model where they pay a monthly price to the event organizer for the privilege of having a (very) flexible pricing and ticketing experience overall. Something like paying $5 each month will net you substantially lower prices on merchandise or it will net you special vouchers for the event’s food court (when the actual event will be taking place).
What Are Your Thoughts?
When asking around, we found out that many people have differing opinions on this subject. As such, we would like to hear yours as well. Write a blog, compose a series of tweets, post your opinion on Facebook, whatever.
Just let the world know what your opinion on this is. After all, you’ll be helping organizers and other event-related businesspeople create an experience that you’ll find more appealing, safe, and enticing. So, yes, feel free to drop your comments down below, on social media, and wherever else you see fit.
