The IT industry changes fast, and web design is not an exception. According to PR Newswire, about 50% of internet users say that web design is a crucial factor in formulating an opinion about a brand. So, to help you stay up-to-date about modern web application design trends, we’ll share some of the key standards and trends that will be relevant in 2022.
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#1 Mobile-First Design
Since the number of mobile users increases every year, mobile-friendly design is no longer optional for websites and web platforms. As per Statista, 54.8% of 2021’s internet traffic came from mobile devices, and about 95% of mobile searches are Google-based.
Back in 2015 Google introduced its update aimed at prioritising mobile-friendly websites and later in 2019, the company rolled out mobile-first indexing, so the trend will be still relevant in 2022. When it comes to users’ preferences, 61% of internet users have a higher opinion of companies with mobile-friendly website design as WebFX states.
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#2 Website Performance
The website performance doesn’t seem to be a trend but an industry standard, and it will still matter in 2022. According to internet resources pages loading in five seconds have a bounce rate up to 38%. It’s especially crucial to provide the highest level of web loading on mobile devices. According to one of the Internet surveys, 85% of mobile users expect web pages load as fast or faster than they do on desktop, while 14% expect them load instantly. The importance of web performance is also acknowledged by web designers: 88.5% of them believe slow loading is the main reason people leave a website as per GoodFirms findings.
#3 Usability
What makes a website use-friendly? There are a lot of factors that play a role, including design, page loading, and others. But the main factor is user experience (also referred to as usability). According to Statista, 60% of people said that usability is the most important web design characteristic when it comes to online shopping.
So, why is usability important? According to Hubspot, 42% of people will leave a website if functionality is poor. For example, some shopping websites have complicated checkout processes that take several steps. Poor usability may also include confusing navigation, irrelevant content, or visual elements that distract users’ attention. In 2022, a successful website or web application will be the one with a good UX design.
#4 Voice-Activated Interfaces
Voice-activated interfaces will continue to expand the tech market in 2022. The statistics show that users of all ages have been adopting voice-activated technologies. According to Google’s study, 55% of teenagers use hands-free search on smartphones every day, and the use of voice search functions has been growing, too: 41% of adults use voice search more than once a day. Smartphone users leverage voice search for asking questions, playing songs, checking the time, etc. Thus, the technology is in demand in 2021, and it may dominate in the near future.
#5 UI Trends
UI design also matters for website conversions. The study from the Missouri University of Science and Technology revealed that visitors shape their first impression of the website in under 0.2 seconds. And UI is the first element a user takes a glance at when opening a website. That’s why it’s crucial to make an appealing website design. Here are a few design trends to follow in 2022:
- Web designers will use colors that will evoke certain emotions.
- Geometric shapes will be trendy in 2022.
- Minimalism, or ‘’flat design’’ will expand to colors in the coming years.
- Dark mode will be used to highlight other design elements.
- Gradients will still stay in 2022.
- Bold typography will be on-trend in 2022.
In a Nutshell
Businesses that will stay updated on the latest web application design trends will stand out. If you hire an experienced web design team to create a user-friendly and responsive website or web application, you will be able to enhance your brand visibility and customer loyalty.
